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Daniel Pink - Drive: The Surprising Truth About What Motivates Us

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Description

 							
  
  Forget
everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel
H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering
book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own
lives, to learn and create new things, and to do better by ourselves and our world.
  
  Drawing on four
decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what
business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned
carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for
today's challenges. In Drive, he reveals the three elements of true motivation:
  
  *Autonomy—the
desire to direct our own lives
  *Mastery—the urge to get better and better at something that matters
 
*Purpose—the yearning to do what we do in the service of something larger than ourselves
  
  Along the
way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and
entrepreneurs who are pointing a bold way forward.
  
  Drive is bursting with big ideas—the rare book
that will change how you think and transform how you live.
  
  Enjoy and seed! 						

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